Business Education Series - Creating Videos That Connect

Description

Video is one of the most powerful ways to reach customers, build trust, and stand out in a crowded marketplace—but getting started can feel overwhelming. Where do you begin? What should you post? What do people actually care about? Does every video have to be professionally produced?

In this session, you'll learn how businesses of any size can use video marketing strategically—not just to get more views or go "viral," but to build meaningful relationships that lead to more customers.

We'll explore the essential types of videos every business should have, how each supports the customer journey, where to share them for maximum impact, and how to create authentic content without expensive equipment or a full-time marketing team. Whether you're just getting started or looking to strengthen your current marketing efforts, you'll leave with practical strategies and actionable steps you can immediately put to work in your business.

About the Presenter

Mikey Skoglund is the owner and creative director of OrangeWave Creative Media, a Muncie-based video production and marketing company that has been helping businesses tell their stories since 2009. He works with organizations of all sizes to create authentic video content that builds trust, strengthens brands, and connects with customers.

Passionate about helping small businesses grow, Mikey enjoys teaching practical marketing strategies that business owners can implement immediately—without needing a Hollywood-sized budget. His engaging, real-world approach combines creative storytelling with actionable ideas that help businesses stand out in today's digital marketplace.

Learn more about OrangeWave Creative Media here!